[ Murdoch University logo and link to homepage ]
SEARCH| MURDOCH| INDEX| PEOPLE

Murdoch Business School

 

 

 

 

Dr Steven Ward

Dr Steven Ward has published 52 refereed papers in international journals (including the The European Journal of Marketing, International Marketing Review, Applied Economics, Journal of Marketing Theory and Practice and Marketing Intelligence and Planning), book chapters and conferences. He has co-authored three textbooks used by over 25 universties and around 10 000 students a year. Steve has also worked as a market research consultant for bluechip companies such as Pacific-Dunlop, ANZ, Challenge Bank, BHP, Telstra, and Ford. Steve has also worked as a consultant with a number of small business start-ups as part of the COMET and AusIndustry schemes. Steve is currently Higher Education representative of the West Australian division of the Australian Market and Social Research Society (AMSRS).

Qualifications:

  • Bachelor of Commerce with Honours in Marketing (UWA),
  • Masters of Business, (Marketing) Curtin University,
  • Doctor of Philosophy (UWA)

Teaching:

  • Principles of Marketing
  • Marketing Management
  • Market Research (BUS335)
  • International Marketing
  • Consumer Behaviour
  • Services Marketing
  • Digital Marketing (BUS305)
  • Philosophy of Science
  • Honours and PhD supervision

Back to top

Research Interests:

  • The effect of country of origin information on consumer judgments & choice
  • The development of consumer knowledge by children
  • Consumer durable purchasing behaviour
  • Service quality in retail banking
  • Marketing strategy and the environment
  • Content analysis of research publications
  • Diffusion of Innovations
  • Marketing of pharmaceuticals

Back to top

Publications (since 2001):

Books

Back to top

Refereed Journal Articles

  • Ward, Steven, Pecotich, Anthony, O’Cass, Aron and Julian, Craig (2008) “A Rose by any other name?  The Influence of Brand Name Versus Chemical Differences in the Prescription of Antidepressants: The Role of Expertise”, Journal Macromarketing Vol 28(3), pp 258-274.
  • Ward, Steven and Aleksandra, Lewandowska (2008) “Is the Marketing Concept Always Necessary? The Effectiveness of Customer, Competitor and Societal Strategies in Business Environment Types”, European Journal of Marketing volume 42, Number 1/2, pp 222-237.
  • Ward, Steven and Soutar, Geoff, (2008) “Looking at Behavioural Innovativeness: A Rasch Analysis”, Journal of End User Computing Vol 20(4) pp 1-22.
  • Ward, Steven and Aleksandra, Lewandowska (2007) “It’s a Thin World After All:The Influence of Media on Body Image and Its Cross Cultural Implications on International Marketing”, Journal of International Marketing and Exporting, Vol 12, No.1, pp 41-59 ISSN 1324 -5864.
  • Ward, Steven, Chitty, William and Chua, Christina (2007) “An Application of the ECSI Model as a Predictor of Value, Satisfaction and Loyalty for Backpacker Hostels”, Marketing Intelligence and Planning vol. 25, Issue 6, pp 563- 580.
  • Ward, Steven and Pecotich, Anthony (2007) “Global Branding, Country of Origin and Expertise: An Experimental Evaluation”, International Marketing Review: Special Issue on contemporary thinking, topics and trends in international branding vol. 24, No.3, pp 271-29.
  • Ward, Steven and Aleksandra, Lewandowska (2006) “The Validation of a Measure of Societal Marketing Orientation”, Journal of Public Affairs, Special Issue on Corporate Social Responsibility, Issue 3-4, August-November, pp 241-255. ISSN: 1472-3891.
  • Ward, Steven, Lewandowska, Aleksandra and Antonia Girardi (2006) “A Cross National Validation of the Narver and Slater Marketing Orientation Scale”, Journal Marketing Theory and Practice Vol. 14 No.2, Spring, pp 155-167.
  • Ward, Steven and Aleksandra, Lewandowska (2005) “Shelter in the storm: The effectiveness of business strategies in times of turmoil” Marketing Intelligence and Planning, Vol 23 (7), pp 670-687, ISSN: 0263-4503.
  • Ward, Steven Chitty, William and Bridges, Kate (2005) “Do Incentives Matter? An Examination of Online Privacy Concerns and the Willingness to Provide Personal and Financial Information”, Journal of Marketing Communications, Vol. 11(1), pp 21-41, ISSN: 1352-7266.
  • Ward, Steven, Chitty, William and Achard, Brendan (2005) ““Brand Equity in an Online World”, Journal of Internet Business Studies, ISSN: 1832-1151 http://www.bizfac.com/jib/issues.htm
  • Ward, Steven, Soutar, Geoff and Girardi, Antonia (2005) “The Validation of a Use Innovativeness Scale”, European Journal of Innovation Management, Vol. 8(4), pp 471-481, ISSN: 1460-1060.
  • Ward, Steven and Marchant, Chris (2003) “At home or abroad: An examination of expatriate and cross-national differences in the use of country of origin information”, Journal of Asia Pacific Marketing, Vol. 2, pp 12-43.
  • Ward, Steven, Pearson, Cecil and Entrekin, Lanny (2002) “Chinese Cultural Values and the Asian Meltdown” International Journal of Social Economics vol. 29 No.3-4, pp 205-217.

Back to top

Refereed Chapters in books

  • Ward, Steven, McColl-Kennedy, Janet, Rundle-Thiele, Sharyn (2005) “Australia: Changing Consumer Behaviour and Marketing”, in A. Pecotich and C. Shultz Handbook of Markets and Economies: East and Southeast Asia, Australia and New Zealand, pp 23-46, M.E Sharpe, USA, ISBN: 0-7656-0972-X.
  • Ward, Steven and Clay, Gary (2005) “Japan: A Crisis of Confidence in the World’s Second Largest Economy”, in A. Pecotich and C. Shultz Handbook of Markets and Economies: East and Southeast Asia, Australia and New Zealand, pp 286-327, M.E Sharpe, USA, ISBN: 0-7656-0972-X.

Back to top

Refereed Conference Papers

  • Ward, Steven and Volet, Simone (2008) “Working while studying: Impact on marketing students’ experience of group work” (In press), Proceedings of the Australian New Zealand Marketing Educators Conference, Sydney, Australia  (nominated for best paper in education track).
  • Ward, Steven and Chitty, William (2008)  “Real Beauty: But at what cost to marketing? Body image and source credibility effects of realistic models in Singapore”, (In press), Proceedings of the Australian New Zealand Marketing Educators Conference, Sydney, Australia.
  • Hewison, Kelli, Ward, Steven, Bain, Paul and Ngaire, O’Donghue (2008) “Implicit and Explicit Consumer Animosity: Pitfalls and Possibilities”, (In press), Proceedings of the Australian New Zealand Marketing Educators Conference, Sydney, Australia.
  • Ward, Steven and Peocitch, Anthony (2008) “Selling Sickness:  A Macro Research Agenda for the Marketing of Pharmaceuticals”, (In press), Proceedings of the Australian New Zealand Marketing Educators Conference, Sydney, Australia.
  • Ward, Steven, Volet, Simone (2007) “Learning outcomes and student satisfaction with group projects in marketing”, Proceedings of the Australian New Zealand Marketing Educators Conference, Otago, New Zealand ISBN: 978-1-877156-29-9 pp 3229-3234 Available via CD ROM..
  • Ward, Steven, Girardi, Antonia and Tiangsoongnern, Leela (2007) “Like a glittering prize: The impact of perceived risk and trust as determinants of online purchasing behaviour in the gemstone industry.  Proceedings of the Australian New Zealand Marketing Educators Conference, Otago, New Zealand ISBN: 978-1-877156-29-9 pp 3076-3084 Available via CD ROM..
  • Ward, Steven, Chitty, Bill and Graham, George (2007) “Finding the tutorial I want: An examination of factors leading to the adoption of online service technology.  Proceedings of the Australian New Zealand Marketing Educators Conference, Otago, New Zealand ISBN: 978-1-877156-29-9, pp 2580-2585 Available via CD ROM..
  • Ward, Steve, Chitty, Bill and How Siaw Won (2006) “The Influence of Endorsers on Consumer Attitudes and Body Image”, Proceedings of the Australian New Zealand Marketing Educators Conference, Brisbane Queensland. SBN 1 74107 159 3 Available via CD ROM.
  • Ward, Steven and Volet, Simone (2006) “Strength through diversity? Learning outcomes and student satisfaction with group projects in Marketing”, Proceedings of the Australian New Zealand Marketing Educators Conference, Brisbane Queensland . ISBN 1 74107 159 3. Available via CD ROM.
  • Ward, Steven, and Ho, Patrick (2006) “The Globalization of Shape: Evidence from the East and the West”, 2006 Seminar Proceedings: Macromarketing the Future of Marketing? Merrilyn Layton, Roger Layton and Ben Wooliscroft (eds.) June 6 – June 8. 2006, Queenstown, New Zealand, pp 293 – 328, ISBN: 1-877165-05-0
  • Ward, Steven and Lewandowska, Aleksandra (2006) “The Development of Measure of Societal Marketing”, 2006 Seminar Proceedings: Macromarketing the Future of Marketing? Merrilyn Layton, Roger Layton and Ben Wooliscroft (eds.) June 6 – June 8. 2006. Queenstown, New Zealand, pp 473 – 492, ISBN: 1-877165-05-0.
  • Ward, Steven and Lewandowska, Aleksandra (2005) “The Marketing Concept Necessary but Not Sufficient: The Effectiveness of Strategy in Business Environment Types”, Proceedings of the Australian New Zealand Marketing Educators Conference, Fremantle, Western Australia, pp 133-138, ISBN: 0-646-45546-X.
  • Ward, Steven and Lewandowska, Aleksandra (2005) “The Role of the Environment in Moderating Marketing Strategy”, Proceedings of the Australian New Zealand Marketing Educators Conference, Fremantle, Western Australia, pp 126-132, ISBN: 0-646-45546-X.
  • Ward, Steven, O’Cass, Aron, Pecotich, Anthony and Julian, Craig (2005) “The Effect of Brand Name on the Antidepressant Prescription Habits of Psychiatrists and General Practitioners”, Proceedings of the 9th International Conference on Marketing and Development, Thessaloniki, Greece, ISBN: 9602430168.
  • Ward, Steven, Chitty, William, Bridges, Kate and Vuori, Timo (2004) “Online Privacy Concerns: An Examination of Consumer Willingness to Provide Personal and Financial Information”, Proceedings of the 5th International Web Conference, Perth Western Australia, ISBN: 0729805700.
  • Ward, Steven, Girardi, Tonia and Soutar, Geoff (2003) “Assessing Price and Ridgeway’s Use Innovateness Scale”, Proceedings of the Australian and New Zealand Academy of Management Conference, Fremantle, Australia pp 1-12.
  • Ward, Steven, Lewandowska, Aleksandra and Chitty, William (2003) “It’s a Thin world after all”: The globalization of shape: Cross cultural and new media factors which determine body image. European Academy of Consumer Research, Dublin, Ireland.
  • Ward, Steven and Pecotich, Anthony (2002) “Just a spoonful of sugar: patent brand name effects on the antidepressant prescription habits of psychiatrists and General practitioners”, 27th Annual Macromarketing conference, Sydney, Australia pp 61-67.
  • Ward, Steven (2001) “East meets West: Cross Cultural Factors which determine Body Image”, 26th Annual Macromarketing conference, Williamsburg U.S.A. Paper presented at plenary session.

Back to top

Under Review

  • Ward, Steven and Pecotich, Anthony (2008) “Taste Testing of Wine by Expert and Novice Consumers in the Presence of Variations in Quality, Brand and Country of Origin Cues”, Food Quality and Preference, (Under resubmission).
  • Ward, Steven, Chitty and Siaw, Jeff (2008) “The Good, The Bad and the Ugly: Body Shape and Endorser Effects on Brand Attitude and Body Image”, Psychology and Marketing (Under conditional acceptance).
  • Ward, Steven, Girardi, Antonia, Tiangsoongnern, Leela (2008) “Trust Me, This is Risky Business: An Examination of Perceived Risk and Trust as Determinants of Online Purchasing Behaviour in the USA Gemstone Industry”, Journal of Business Research (Under review).

Back to top

Other Publications and learning materials in marketing education

  • Ward, Steven (2005) Instructor’s manual for Schiffman, Leon, Bednall, O’Cass Aron, Palidino, Angela and Kanuk, Leslie, Consumer Behaviour, (3rd Edition) Pearson Australia , ISBN: 0733971075. CD format.
  • Ward, Steven (2006) Instructor’s manual for Kotler, Phillip, Adam, Stewart, Brown, Linden and Armstrong, Gary, Principles of Marketing, (Australian Edition), CD format, Pearson Australia, ISBN 0733979874.
  • Ward, Steven (2006) Instructor’s manual and transition guide for Kotler, Phillip, Adam, Stewart, Brown, Linden and Armstrong, Gary, Marketing Management, (Australian Edition), Available online at: http://www.pearsoned.com.au/Catalogue/TitleDetails.aspx?isbn=0733975771
  • Ward, Steven (2006) Test bank and 17 online cases for Solomon, Dan, Dan and Russell-Bennet (2007) Consumer Behaviour, Buying, Having and Being for Pearson Publishing Australia. http://wpscqa.pearsoned.com.au/au_be_solomon_consume

Back to top

Link to full resume

 

 

Back to top

Return to Staff List

 
© 2008 Murdoch University | Copyright & Disclaimer | CRICOS Code: 00125J | Page Information