Mr Bill Chitty, Lecturer- Marketing

Certificate of Tertiary Teaching, (Murdoch University)
Bachelor of Business, (Western Australian Institute of Technology)
Master of Business, (Curtin University)

Murdoch Business School
Murdoch University
Tel: + 61 (08) 93606029
E-mail: b.chitty@murdoch.edu.au

Bill Chitty is a Lecturer in Marketing at the Murdoch Business School, where he teaches both undergraduate and postgraduate units in integrated marketing communication, services marketing, and marketing management. He has also lectured in marketing for the Singapore National Employer Federation-Murdoch University Commerce programme in Singapore, and for the Murdoch MBA programme in Manila. Bill has research and publication interests in the areas of marketing and body image and in online privacy and brand-equity issues, and is co-author of the texts Integrated Marketing Communications (2008) and Marketing: Real People, Real Choices (2009).

Key Publications & Research

Research Interests:

Marketing Communication
Marketing Management
Services Marketing

Publications:

Refereed Articles and Publications in Academic Journals

Ward, S., Bridges, K & Chitty, B. (2005), Do incentives matter? An examination of on-line privacy concerns and the willingness to provide personal and financial information, Journal of Marketing Communications, 21 (5), 1-21.
Ward, S., Chitty, B. and Archard, B. (2005) On-line brand equity, Journal of Electronic Marketing.
Chitty, B., Chua, C. & Ward, S. (2006), An application of the ECSI model as a predictor of satisfaction and loyalty for backpacker hostels, Marketing Planning and Intelligence, 25 (6), 563-580.
Ward, S., Chitty, W. and Siaw, Jeff. (2008), The good, the bad and the ugly: Body shape and endorsers effects on brand attitude and body image, Psychology and Marketing. In Press (Sep. 2008)

Books and Monographs

Chitty, W., Barker, N. and Shimp, T. A. (2005), Integrated Marketing Communications: The First Pacific Rim Edition. Melbourne: Thompson Learning Australia.
Chitty, W., Barker, N. and Shimp, T. A. (2008), Integrated Marketing Communications: The Second Asia Pacific Edition. Melbourne: Cengage Learning Australia Pty Ltd.
Solomon, M. R., Hughes, A., Chitty, W., Fripp, G., Marshall, G. W., and Stuart, E. W. (2009), Marketing: Real people; Real choices. Frenchs Forest, NSW: Pearson Education Australia.

Refereed Conference Proceedings

Ward, S., Lewandowski, A. and Chitty, B. (2003), It’s a thin world after all: The globalization of shape. Cross cultural and new media factors that determine body image. Proceedings of 2003 European Academy of Consumer Research Conference, Dublin, Ireland.
Chitty, B. and Soutar G.N. (2004), Is the ECSI model applicable to tertiary education? Proceedings of 2004 ANZMAC Conference, Wellington, New Zealand.
Vuori, T., Ward, S., Bridges, K. and Chitty, B. (2004), Online privacy concerns: An examination of consumer willingness to provide personal and financial information. Proceedings of 2004 Australasian Conference on Information Security and Privacy, Sydney Australia.
Ward, S., Chitty, B. and Siaw Woon How (2006), The influence of endorsers on purchase intent. Proceedings of 2006 ANZMAC Conference, Brisbane, Australia.
Chitty, B., Ward, S. and Graham, G. (2007) Finding the tutorial I want: An examination of factors leading to the adoption of online service technology. Proceedings of 2007 ANZMAC Conference, Otago, New Zealand.
Chitty, B., Ward, S., Siaw, W. H. and Lee, A. (2008), Real beauty: But at what cost to marketing? Proceedings of 2008 ANZMAC Conference, Sydney, New South Wales.

Teaching

Mr Bill Chitty is presently the Unit Coordinator and Lecturer for

BUS336 Integrated Marketing Communications
BUS324 Services Marketing

In addition, he has previously taught

BUS214 Marketing Management, and
BUS324 Services Marketing, for the Singapore National Employer Federation-Murdoch University Commerce programme; and
MBA507 Marketing management, for the Murdoch MBA programme in Manila.

University and Community Service

As well as his teaching duties, Bill Chitty has undertaken a range of administrative duties within the Murdoch Business School. These duties have included: serving as the Offshore Undergraduate Coordinator (1998-2001), where he was responsible for developing and maintaining the working relationships with offshore education partners, and managing enrolment details and staff moderation visits; serving as Programme Chair of the Marketing and Media degree programme (2002-05), where he managed the Marketing and Media curricula and implemented new teaching timetables for 2003 to reflect the change to four point credit units; and serving as a Member of the MBS Teaching and Learning Committee (2003), which developed a handbook of guidelines for managing the educational objectives of the Murdoch Business School for newly appointed lecturers. He regularly attends University open days in Week 0 each year, meeting prospective students to answer queries regarding the MBS academic programmes, and to assist students with their enrolments.

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