Mr Ian Boudville, Lecturer (Management)

Master of Business Administration (Murdoch University)
Bachelor of Arts (National University of Singapore)

Murdoch Business School
Murdoch University
Tel: + 61 (08) 9360 1265
E-mail: I.Boudville@murdoch.edu.au

Mr Ian Boudville is a Lecturer in Management at the Murdoch Business School, where he teaches undergraduate units in Knowledge and Organizational Learning and Strategic Management, and Leadership to Masters-level Coursework candidates. He was previously Associate Lecturer in Marketing and Management at Curtin University of Technology, co-ordinating Advertising. He was also Unit Co-ordinator and Lecturer in Corporate Strategy and Business Planning at the University of Notre Dame Australia. Ian has extensive experience as a Senior Manager and Business Consultant, with demonstrated expertise in organisational change and strategic planning, and is a past recipient of a State Customer Service Award for his successful implementation of a customer service culture at a privately-owned Western Australian small business. He is a former Executive Officer of the Knights of the Southern Cross (Western Australia) Inc., a non-profit organisation devoted to the provision of educational scholarships, grants and charities to the poor, families experiencing distress, and other socially disadvantaged groups. He is currently undertaking doctoral studies in Regulatory Focus Therapy at the University of Western Australia.

Key Publications & Research

Research Interests:

• Strategic Planning
• Business and Leadership Education
• Advertising
• Marketing

Publications:

Refereed Articles and Publications in Academic Journals

• Napoli, J., Murgolo-Poore, M., and Boudville, I. (2002) ‘Female Gender Images in Adolescent Magazine Advertising’ Australian Marketing Journal vol.11 no.1 pp.60-69

Refereed Conference Proceedings

• Brink, J., Ewing, M., and Boudville, I. (2000) ‘An exploratory investigation into the use of media decision making support systems in media planning’ Australia and New Zealand Marketing Conference, Gold Coast, Australia, (28 November-1 December)
• Pitt, L., Berthon, P. and Boudville, I. (2000) ‘An exploratory investigation into positioning in cyberspace: evaluating telecom websites using correspondence analysis’ Academy of Marketing Conference 2000, Derby, UK, (5-7 July) [Best track paper]
• Nel, D., Athron, T., Pitt, L., Ewing, M. and Boudville, I. (2000) ‘The theory of justice and customer service complaint experiences in the public sector’ Academy of Marketing Conference 2000, Derby, UK, (5-7 July)
• Boudville, I., Napoli, J. and Shanka, T. (2001) ‘Developing Effective Slogans for the African Tourism Industry: Analysis of Cohort Perceptions and Reactions’ Academy of Marketing Sciences Annual Conference, San Diego, 2001 (30 May to 2 June)
  

Teaching

Units Taught

Mr Ian Boudville is presently the Unit Co-ordinator for

• BUS317 Strategic Management
• BUS 378 Knowledge and Organizational Learning
• MBS671 Effective Leadership
  

University and Community Service

Ian Boudville was appointed to the Murdoch Business School in 2006 to undertake research, develop and teach high quality courses to meet industry demand, and facilitate the development of the School’s 4-year Business Plan. His work at Curtin University of Technology and the University of Notre Dame Australia between 2002 and 2006 involved the planning and delivery of lectures, presentations and other learning activities in Strategic Marketing, Business Policy, Strategic Management, Marketing Research, Marketing, Marketing Communication, Organisational Behaviour, and Business Communication and Management. Ian was the Registrar of the Australian Institute for University Studies from 1996 to 1998. His role as Executive Officer and Internal Consultant with the Knights of the Southern Cross (Western Australia) Inc. led to the successful redefinition of the organisation’s mission, a reformulation of its strategic direction, and the implementation of strategies designed to re-establish relevance and long-term viability. Working closely with the Board, he was able to reorient the organization’s focus from short-term operational to long-term strategic goals, and increase the Board’s transparency and accountability by defining its role, responsibilities and outcomes.

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