Marketing and the Media (BMM)
Course Code: B1142
This major provides students with a unique combination of skills and knowledge from the related areas of marketing and communications, two areas of critical importance in a commercial environment.
Marketing examines the processes of exchange of services and goods between individuals and organisations. In particular, marketing examines the needs and wants of groups of consumers and how to provide for those needs and wants in the most effective and efficient manner.
Communication through the media, that is radio, television, film and print, is crucial to the marketing process. Students will gain a critical understanding of communication policies, of the historical, social, and textual aspects of popular culture and of media audiences.
| Level: | Bachelor |
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| Qualification: | Bachelor of Marketing and the Media (BMM) |
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| Duration: | 3 years full-time or part-time equivalent |
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| Availability: | Murdoch campus (internal)
Singapore Manufacturers' Federation ['SMANUFED'] (internal) (by formal agreement) (language of instruction: English)
Some units may also be available in the following locations and attendance modes:
Murdoch campus (external) |
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| Employment Prospects: | Graduates of this course will be well suited to careers in marketing, advertising, and publications for both private and public organisations in many branches of society. |
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| Special Requirements: | Students undertaking this course will be subject to additional academic progress rules, as seen at the end of the course structure. |
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| Excluded Minors: | Marketing; Public Relations |
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>> View course structure in University Handbook
>> Return to List of Courses on Offer
>> List of Academic Chairs and Honour Contacts
>> Students undertaking MBS Bachelor Degrees will be subject to additional academic progress rules.
>> Standard university progress requirements can be found here
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