Marketing Management (BCom)
Course Code: B1003
Marketing management is an essential role in all public and commercial organisations. Organisations manage their marketing activities to create customer satisfaction by building value relationships. Marketing Management identifies customer needs and wants, determines which target markets the organisation can best serve, and develops and manages the appropriate products, services and strategies to satisfy that market.
Studying Marketing Management provides students with an understanding of marketing theory by practical applications of the marketing exchange processes using Product Development and Planning, Pricing Strategies, Integrated Marketing Communications and Distribution Channel Management.
| Level: | Bachelor |
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| Qualification: | Bachelor of Commerce (BCom) in Marketing Management |
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| Duration: | 3 years full-time or part-time equivalent |
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| Availability: | Murdoch campus (internal)
Murdoch University International Study Centre (Dubai, United Arab Emirates) ['DUBAI-ISC'] (internal) (by formal agreement) (language of instruction: English)
Kaplan Higher Education Institute (Singapore) ['KAPLAN-SGP'] (internal) |
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| Employment Prospects: | Students are often surprised to find how broadly applicable marketing can be to a variety of occupations. Marketing is relevant not only to manufacturing companies, wholesalers and retailers but to every organisation. Lawyers, accountants, physicians and management consultants are increasingly using marketing ideas to expand their practices. Anyone involved in an exchange process would benefit from a unit in marketing. |
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| Special Requirements: | Students undertaking this course will be subject to additional academic progress rules, as seen at the end of the course structure. |
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| Excluded Minors: | Marketing |
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| Recommended Double Majors: | Human Resource Management (BCom); Management (BCom) |
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>> View course structure in University Handbook
>> Return to List of Courses on Offer
>> List of Academic Chairs and Honour Contacts
>> Students undertaking MBS Bachelor Degrees will be subject to additional academic progress rules.
>> Standard university progress requirements can be found here
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