Marketing Management

Marketing management is an essential role in all public and commercial organisations. Organisations manage their marketing activities to create customer satisfaction by building value relationships. Marketing Management identifies customer needs and wants, determines which target markets the organisation can best serve, and develops and manages the appropriate products, services and strategies to satisfy that market.

Studying Marketing Management provides students with an understanding of marketing theory by practical applications of the marketing exchange processes using Product Development and Planning, Pricing Strategies, Integrated Marketing Communications and Distribution Channel Management.

Students are often surprised to find how broadly applicable marketing can be to a variety of occupations. Marketing is relevant not only to manufacturing companies, wholesalers and retailers but to every organisation. Lawyers, accountants, physicians and management consultants are increasingly using marketing ideas to expand their practices.

Graduate Profile: Emily Woods

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